Chairman of Technology Advisory Board & Co-Founder
As a Co-founder of Cepton, Dr. McCord played a pivotal role in the founding of the company and the development of Cepton’s patented MMT® lidar technology. Prior to Cepton, Dr. McCord was Director of System Engineering, Advanced Development at KLA-Tencor. He has also served as an associate professor at Stanford University, and as a research staff member at IBM Research. Dr. McCord received his Ph.D. in Electrical Engineering from Stanford University.
Lidar, a technology previously associated with fully autonomous driving, is taking an increasingly important role in vehicle safety in ADAS. In fact, consumer vehicles can start benefiting from lidar today, with their superior perception capabilities proven to help significantly reduce both the frequency and severity of accidents.
Choices of lidar technologies can be evaluated based on how their key functions (transmission, detection, imaging) are achieved and how they balance the three key pillars for mass-market deployment — namely, performance, reliability and cost.
Dr. Jun Pei explains why Cepton has focused on high-performance, affordable mass-market ADAS lidars since 2016, and how the company's unique MMT approach enables Cepton lidars to deliver the promise.
Second in a series on lidar pricing, that delves into the role of the market in constraining pricing and the tradeoff between performance expectations and cost.
Final part of a series on lidar pricing, that provides a framework for lidar cost reduction.
Once considered a sensor necessary only in fully automated vehicles, lidar is increasingly being adopted for ADAS to enabled the next generation of safety and autonomous features.
Tech for Good
Dr. Jun Pei, CEO and co-founder of Cepton, discusses protecting privacy and minimizing AI bias in an automated world, and why lidar technology might hold the key.
First in a series of blogs, that provides some useful context to understand lidar pricing and the factors that impact it the most.
In a world increasingly wary of excessive surveillance, the ideal crowd analytics solution would need to be sensitive to privacy concerns. The good news is that such an ideal technology already exists today – it is called smart lidar.
Autonomous Vehicle International
Due to common misconceptions, lidar sometimes gets left out of the conversation about the future of automobiles, but Cepton believes lidar is a pivotal sensor in enabling safe autonomy.
What is lidar technology? How can the facilities management sector leverage it to achieve safe operations? How do lidar-based solutions work to make spaces smarter and safer?
The benefits of Lidar as a safety device for automobiles rather than as an enabler for AVs are easy to overlook – but Dr. Jun Pei of Cepton tells ITS International why that would be a big mistake.
LiDAR Magazine revisited Cepton's headquarters to get updated on the company's latest developments: Series C funding from Koito, expanding the team of top lidar talent and a growing global customer base.
Cepton aims to unleash lidar’s potential by transforming dumb sensors into smart, AI-ready sense organs for the vehicles, cities and buildings of the future.