Business Development Lead, North America

Cepton has a unique role available for a person to lead our business development efforts in North America in markets such as intelligent transportation systems, smart spaces and autonomous systems. This is a high-impact role that will drive relationships and substantial business opportunities with key customers, system integration partners and distributors. This role will be based in San Jose, California.

Cepton is one of the top 3D lidar companies in the world. We provide state-of-the-art, intelligent, lidar-based solutions for a range of markets such as autonomous driving, ADAS, intelligent traffic systems, security, crowd analytics, and industrial robotics. Cepton's patented MMT™-based lidar technology enables reliable, scalable and cost-effective solutions that deliver long range, high resolution 3D perception for smart applications. You can learn more about Cepton’s technology and solutions on youtube.

Key Responsibilites:

  • Manage and strongly develop key customer, system integration partner and Distributor relationships in region

  • Manage and strongly develop key customer, system integration partner and Distributor relationships in region

  • Create, manage and successfully execute on annual and quarterly business plans for the region

  • Be the voice of the customer, develop a keen understanding of customer needs and requirements, and work with HQ team to prepare technical, price and delivery proposals

  • Manage deliveries to customer and provide needed customer support; organize and manage customer demos

  • Develop a good understanding of offerings and capabilities of major competitors and help Cepton stay on top of industry and customer trends

  • Provide necessary project management and oversight, and stellar customer issue resolution and communication

  • Manage opportunities diligently, create reliable monthly and quarterly forecasts and track/execute to that forecast

  • Manage and drive Distributor/Partner business and execution of leads/opportunities

  • Manage the responses to RFIs and RFQs in partnership with HQ team

  • Manage corporate events and trade shows with support from Distributors and HQ team

  • Identify high ROI marketing opportunities for Cepton in-region and help build Cepton’s brand and awareness as one of the top lidar companies in the world


  • Minimum of 5-7 years of relevant experience in Sales/Business Development/Product Marketing, with a track record of significantly growing revenue

  • Experience with lidar technology and lidar perception; good knowledge / understanding of lidar industry ecosystem and trends/drivers of lidar adoption among target customers in markets like ITS, smart spaces and autonomous systems

  • Familiar with terminologies, processes, milestones and timelines for new product/production launches

  • Ability to understand and translate customer requirements (technical and business) to enable Cepton to provide the right and timely solutions to customers

  • Strong project management skills

  • Strong English language skills (oral, written, presentation) and high emotional intelligence to manage a variety of customers and relationships across all levels

  • Bachelors or higher degree in a science or engineering discipline

  • Able to travel without significant restrictions especially within North America

  • Strong skills with typical productivity, CRM and communication tools, including Excel, PowerPoint, etc.

Preferred Qualifications:

  • Good knowledge and experience with sensor applications in on or more of the following areas: camera, radar, thermal imaging

  • Prior experience working with a lidar company